What We Review

A Closer Look at Your Google Ads.

We examine the key areas of your campaigns to uncover opportunities and help you better understand how everything is working together.

The Areas We Review

Each audit follows the connections across your account rather than looking at any one element in isolation.

Review how campaigns, ad groups, targeting, and account organization work together.

Examine keyword targeting and the searches connecting potential customers with your ads.

Review opportunities to improve traffic relevance and refine search targeting.

Examine where campaigns are reaching potential customers and how that aligns with your service area.

Review headlines, descriptions, calls to action, services, and the overall message presented to searchers.

Examine how pricing, discounts, promotions, and other offers are communicated throughout the advertising experience.

Review the pages receiving paid traffic and how closely they align with the search, advertisement, service, location, and offer.

Examine how leads and other valuable customer actions are being measured.

Review how campaign budgets and bidding strategies are structured across the account.

Beyond the Advertisement

A potential customer sees an ad for a reason.

The service, location, price, promotion, or message that earns the click should carry naturally into the page they reach.

That's why PPC Audit Lab looks beyond the advertisement itself and considers the complete journey from search to ad to landing page to action.

Start with a focused review of the Google Ads details that shape the complete customer journey.